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Forward Dimension Capital acquires MedicAnimal

Forward Dimension Capital is delighted to announce the successful acquisition of MedicAnimal, the leading online pet healthcare retailer. Under the terms of the agreement, Forward Dimension Capital has acquired 100 percent of the company.

Founded by Ivan Retzignac and Andrew Bucher, MedicAnimal is the leading online retailer of veterinary products and pet supplies, offering a comprehensive catalogue of pet products that range from prescription medicines to premium quality pet foods and accessories. A disruptor within its sector since its foundation, MedicAnimal has challenged the status quo of the pet healthcare market.

Forward Dimension Capital’s acquisition comes at the end of a period of significant growth for MedicAnimal. Over the last few years it acquired a number of competitors, as well as being listed 11thin the Top 100 Tech Track of the Sunday Times, ranking 15th in the Deloitte UK Technology Fast 50, and featuring in the Red Herring Top 100 Companies, among other accolades.

Partnering with the wider management team, Forward Dimension Capital will work collaboratively with MedicAnimal to continue to grow the business and expand its customer base across the UK and Europe. In addition, David Rigby will join the board as Executive Chairman. David is a partner at Forward Dimension Capital where he is an active member of a number of Boards including as Chairman of Forward3D, Rare Television and Factory Media. He has extensive experience of working with businesses at all stages of their development.

Ivan Retzignac of MedicAnimal commented: “We are delighted to have the support of Forward Dimension Capital as we enter the next phase of our development. They have a strong track record of working with businesses that have undergone significant growth and we are looking forward to working collaboratively with David and his team as we continue to develop MedicAnimal’s proposition, placing our customers at the centre of everything we do.”

David Rigby of Forward Dimension Capital commented: “We are very excited about working with MedicAnimal. The business has grown rapidly over the last few years to become a major player in the online pet healthcare market, and the management and founders have built a business with loyal customers, a great team and strong brand awareness. We plan to build on this and focus the business on delivering excellence in all that it does, as well as continuing to increase awareness of MedicAnimal among consumers. MedicAnimal is a great story and one we want to enhance by bringing additional investment and skills to the table.”

About MedicAnimal

Founded in October 2007 by Ivan Retzignac and Andrew Bucher, MedicAnimal.com is a leading online pet healthcare retailer, offering a comprehensive catalogue of pet products that range from prescription medicines to premium quality pet foods and accessories. Over the last few years, MedicAnimal has been listed 11th in the Top 100 Tech Track of the Sunday Times, ranking 15th in the Deloitte UK Technology Fast 50, and featuring in the Red Herring Top 100 Companies, among other accolades.

About Forward Dimension Capital

Forward Dimension Capital focuses primarily on small to medium sized UK business companies that have achieved profitability and are looking to develop their businesses further to take advantage of growth opportunities. Its successful heritage has focused on the digital consumer and internet industries. Forward Dimension Capital continues to invest in those sectors, whilst broadening its reach into other areas of TMTG as well as business services and consumer, and financial services, all of which are impacted by the increasing digitalisation of our economy.

5 October 2015

MedicAnimal announces two board appointments

MedicAnimal, the leading online retailer of veterinary products and pet supplies, has announced the appointment of two new directors who will join its board. This follows the acquisition of the business by Forward Dimension Capital in August.

Fern O’Sullivan, Chief Operations Officer, and Camille Genevard, Sales Director, will join the board at MedicAnimal with immediate effect. This completes MedicAnimal’s new board, following a recent internal restructure. This is the first time it has included operational leaders drawn from within the business and brings the board to six, all of whom have day-to-day executive roles.

O’Sullivan joined MedicAnimal in early 2014 and leads operations across Europe. She previously spent ten years at LOVEFiLM as Group Operations Director, and five years as Operations Manager at Amazon prior to this.

Genevard has been with MedicAnimal since 2011 and is responsible for the Group’s performance across core European markets. She was heavily involved in the integration of Petsupermarket and Petmeds, following MedicAnimal’s acquisition of the businesses in 2011 and 2012. Prior to joining MedicAnimal, she studied at HEC Paris and worked as an Investment Analyst at Time Equity Partners.

David Rigby, Executive Chairman at MedicAnimal, said: “These appointments mark an important change to the approach at MedicAnimal since the business was acquired by Forward Dimension Capital. We are keen to ensure that the business is being managed by an executive team that are fully involved in, and responsible for, running the business and I am delighted that Fern and Camille have joined the board in their new roles. Their insight and experience will be vital to continuing the development and growth of MedicAnimal and for delivering an exceptional service to our customers.”

The new MedicAnimal board in full comprises:


• David Rigby, Executive Chairman
• Simon Davies, CFO
• Ivan Retzinac, Founder
• Andrew Bucher, Founder and Chief Veterinary Officer
• Fern O’Sullivan, COO
• Camille Genevard, Sales Director
• Rob Murphy, Non-Exec Director
• Gavin Owston, Non-Exec Director

For biogs or further information on any board members other than Fern O’Sullivan or Camille Genevard please get in touch.

Enquiries

Cicero Group:


Joanna Crawford
[email protected]
0207 343 1600
07741 311 781

About MedicAnimal

Founded in October 2007 by Ivan Retzignac and Andrew Bucher, MedicAnimal.com is a leading online pet healthcare retailer, offering a comprehensive catalogue of pet products that range from prescription medicines to premium quality pet foods and accessories. Over the last few years, MedicAnimal has been listed 11th in the Top 100 Tech Track of the Sunday Times, ranking 15th in the Deloitte UK Technology Fast 50, and featuring in the Red Herring Top 100 Companies, among other accolades.

About Forward Dimension Capital

Forward Dimension Capital focuses primarily on small to medium sized UK business companies that have achieved profitability and are looking to develop their businesses further to take advantage of growth opportunities. Its successful heritage has focused on the digital consumer and internet industries. Forward Dimension Capital continues to invest in those sectors, whilst broadening its reach into other areas of TMTG as well as business services and consumer, and financial services, all of which are impacted by the increasing digitalisation of our economy.

22 October 2015

Top tips for keeping pets happy this firework season

With bonfire night just around the corner, many pet owners worry that the season will mean increased stress for their pets. Lots of animals are afraid of the loud sounds and flashing lights that accompany fireworks, but there are lots of ways to make sure that your pet feels as comfortable and safe as possible on the night.

Speaking ahead of bonfire night, Andrew Bucher, Chief Veterinary Officer at MedicAnimal, said:

“What is undoubtedly an exciting and fun time of the year, particularly for children, is one of the most stressful for animals. Many pet owners are not aware of the extent to which their animals can be affected. Dogs can hear around twice amount of sound frequencies to humans, and cats over three times, so they are extra sensitive to loud noises like fireworks. However, there are things owners can do to make pets as calm as possible. It is important to remember that it is not just bonfire night itself, but the weeks before as the fireworks start to go up, and we all need to do more to ensure our pets are safe and calm through this period.”

Top tips: dogs and cats

1) Always keep your cats and dogs inside on bonfire night. It’s important that they feel free to hide in a place they’re familiar with if they want to, so if they want to run off and hide behind the sofa or under the bed – do let them.

2) Walk your dog early in the night, before it gets dark if possible. Keep them on the lead so they don’t run off if they get scared.

3) Create a den for your cat or dog using a cardboard box or puppy cage covered in some of their favourite blankets, which will block out the noise and flashing lights. If you do this, get them used to sleeping in the den in the period coming up to bonfire night so that they find it a relaxing and safe space. Don’t lock them in the cage though – they should be able to escape if they want to.

4) Although it might be tempting to cuddle and fuss over your pet, this can reinforce their feelings of stress and fear. Remain calm and try and distract your pet by playing a game or with treats.

5) Dogs and cats are more likely to drink more when they’re stressed so make sure their water bowl is accessible and full at all times.

6) There are several products on the market which can really help cats and dogs stay calm in times of stress. Look out for Feliway for cats, a synthetic copy of the feline facial pheromone, which comes as a spray or diffuser and which helps create a soothing atmosphere for your cat. You could try Calmex for your dog, which is a combination of amino acids, plant extract, and B-vitamins. There are lots of products on the market, so always speak to your vet first to find out which is best for your pet.

Top tips: horses and ponies

1) Try to keep your horse’s routine as normal as possible on bonfire night. In most cases it’s best to keep your horse stabled at night and give it lots of hay to distract it, even if they usually live out.

2) If possible, close the barn doors and play the radio or music to help cover up the sounds. Sometimes it’s also recommended to put cotton wool in your horse’s ears to muffle the sound further. Get your horse used to this as much as possible before the event and obviously use common sense – don’t do it if it will be another cause of stress.

3) Make sure your horse’s stable is secure and that they can’t escape. There should be nothing in the stable that can injure them if they start pacing or getting stressed, so make sure there are no low-hanging hay nets that they can get their hooves caught in, protruding nails, or any other dangerous hazards.

4) If you think your horse will get so stressed it will injure itself you should speak to your vet about sedation and whether this could be a good option for you and your horse.

5) Put your own safety first – horses are flight animals and if they get scared very little will stand in the way of their escape. If you’re worried, keep your riding helmet on when you’re around your horse on bonfire night and don’t stay in enclosed spaces with your horse if it is getting stressed.

Top tips: small animals

1) If your small pet usually lives outside, try to move their cage indoors or into a shed or garage.

2) Cover their cage with blankets to help block out the light and some of the sound.

3) Give your rabbit, hamster, or guinea pig extra bedding so that they can burrow down and make a den.

4) Try to distract your pet by hiding treats in their bedding to keep them occupied.

5) Never have your own firework display or bonfire near your pet – if you really want to do it make sure that their hutch or cage is far enough away.

Enquiries

Cicero Group:


Joanna Crawford
[email protected]
0207 343 1600
07741 311 781

About MedicAnimal

Founded in October 2007 by Ivan Retzignac and Andrew Bucher, MedicAnimal.com is a leading online pet healthcare retailer, offering a comprehensive catalogue of pet products that range from prescription medicines to premium quality pet foods and accessories. Over the last few years, MedicAnimal has been listed 11th in the Top 100 Tech Track of the Sunday Times, ranking 15th in the Deloitte UK Technology Fast 50, and featuring in the Red Herring Top 100 Companies, among other accolades.