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PURINA PROPLAN VETERINARY DIETS Canine OM Obesity Management is a complete veterinary diet clinically proven to be effective for weight loss in obese dogs. Dogs that keet fit can live up to... Read more

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Product details

PURINA PROPLAN VETERINARY DIETS Canine OM Obesity Management is a complete veterinary diet clinically proven to be effective for weight loss in obese dogs.

Dogs that keet fit can live up to two years longer than overweight dogs** which is why Purina OM has been devloped to help those dogs with a tendancy to put on weight. It's low in fat and calories while still being high in protein to encourage steady and effective weight loss but maintaining important muscle mass.

It has been developed with increased levels of natural fibre and protein so your dog will feel full and satisfied, the fact that it is also very palatably makes it easier for your dog to lose weight. You can continue to feed your dog Purina Obesity Managment even after they reach an ideal weight as it helps maintain this weight. It's suitable for overweight diabetic dogs as its complex, low GI carbohydrates, natural fibre and high protein levels help to control glucose (sugar) levels in the blood.

*Note this feed is not recommended for dogs that need a higher calorie intake such as pregnant bitches or growing puppies. 

**Purina study.

Key Benefits:

  • Helps reduce the build-up of body fat
  • High in protein to help maintain lean body mass
  • Low in calories and fat
  • Optimal level of natural fiber helps dogs feel full

Feeding guide:

Using a standard 250 ml measuring cup which contains approximately 101 g of Purina Pro Plan Veterinary Diets OM Obesity Management Canine Formula.

Dry Food

Body Weight lbs. (kg.) Approximate Number of 250ml cups/day for Adult Maintenance Approximate Number of 250ml cups/day for Adult Weight Loss
5-10 lbs. (2.3-4.5 kg.) 3/4 - 1 1/4 5/8 – 7/8
11-20 lbs. (5.0-9.1 kg.) 1 3/8 - 2 1/8 1 – 1 3/8
21-40 lbs. (9.5-18.2 kg.) 2 1/4 – 3 5/8 1 3/8 – 2 1/8
41-60 lbs. (18.6-27.3 kg.) 3 3/4 – 4 7/8 2 1/8 – 2 5/8
61-80 lbs. (27.7-36.4 kg.) 5 – 6 1/8 2 5/8 - 3
81-100 lbs. (36.8-45.5 kg.) 6 1/8 – 7 1/4 3 – 3 3/8

Wet Food

Body Weight lbs. (kg.) Approximate Number of 13.3-oz cans/day for Adult Maintenance Approximate Number of 13.3-oz cans/day for Adult Weight Loss
5 lbs. (2.3 kg.) 3/4 5/8
10 lbs. (4.5 kg.) 1 3/8 1
20 lbs. (9.1 kg.) 2 1/4 1 1/2
30 lbs. (13.6 kg.) 3 1/8 1 7/8
40 lbs. (18.2 kg.) 3 7/8 2 1/4
50 lbs. (22.7 kg.) 4 1/2 2 1/2
60 lbs. (27.3 kg.) 5 1/8 2 3/4
80 lbs. (36.4 kg.) 6 3/8 3 1/8
100 lbs. (45.5 kg.) 7 5/8 3 1/2

This feeding guide is recommended as a guideline only, with discretionary clinical adjustments for proper weight maintenance. With your veterinarian’s approval, offer increasing amounts of the new food with decreasing amounts of the old food. Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.

*Please note pack design has changed but the formulation is the same


Dry Ingredients: Maize*, Maize Gluten Meal, Soya Meal*, Pea Fibre, Barley*, Wheat Gluten Meal, Dehydrated Poultry Protein, Digest, Minerals, Animal Fat, * Carbohydrate sources

Nutrition: Analytical Constituents, Protein: 29.0 %, Fat content: 6.0 %, Crude ash: 6.5 %, Crude fibres: 10.0 %, Omega 3 fatty acids: 0.10 %, Omega 6 fatty acids: 1.4 %, Metabolizable energy value: 2.96 kcal/g, Starch: 26.0 %, Total sugar: 1.6 %, Additives: Nutritional Additives IU/kg: Vit A: 30 000, Vit D3: 1 000, Vit E: 350, mg/kg: mg/kg: Ferrous sulphate monohydrate: 310, Calcium iodate anhydrous: 4.0, Cupric sulphate pentahydrate: 62, Manganous sulphate monohydrate: 125, Zinc sulphate monohydrate: 525, Sodium selenite: 0.36,

Wet Ingredients: Water sufficient for processing, chicken, liver, rice, powdered cellulose, soy protein isolate, meat by-products, carrageenan, guar gum, calcium phosphate, added color, potassium chloride, calcium sulfate, locust bean gum, magnesium sulfate, Vitamin E supplement, zinc sulfate, thiamine mononitrate, ferrous sulfate, niacin, copper sulfate, manganese sulfate, calcium pantothenate, pyridoxine hydrochloride, Vitamin B-12 supplement, riboflavin supplement, Vitamin A supplement, potassium iodide, folic acid, Vitamin D-3 supplement, biotin, sodium selenite. J-4559

Customer reviews

4.7 out of 5 10  Reviews

Product reviews are filtered by language.
The following reviews are available in English. 

  • Excellent product and service
    Started buying this product on vet advice. Our dog ruby a cavalier King Charles spaniel loves this food. I've added all bran to it for fibre and she eats it no problems. Bought rubyvthis food to stop her gaining weight. It works a treat!! Delivery is excellent and arrives within a few days after ordering. Packaged in a box. I'm very satisfied with the product and service and will definitely be ordering again.
    Annie - August 18, 2017
  • Genuine company
    i was sceptical of buying from the website as i used to buy it from reputable companies until they stopped selling the OM food. i have used them on 2 occasions now and i would use them again. i have had no problems with the pet supermarket. straight forward to purchase and they dispatch pretty quick. it gets sent in a box.
    Paul - January 7, 2017